Our roundtable in Frankfurt in March started with a bang:
Marketing for BI is even lower in the priority order than documentation.
You really have to let that sink in. Is that the case?
Our speaker Kim de Vries (Identity Driven) explained to all participants that this should not be the case. Quite the opposite: Her presentation Data Management and Marketing - an unlikely couple? showed all the necessary elements to lead BIA projects to success in external presentation and communication with a good brand and marketing strategy.
I am pleased to say that I will be participating at this year’s Enterprise Data & Business Intelligence and Analytics Conference Europe 18-22 November 2019, London. I will be speaking on the subject ‘From Conceptual to Physical Data Vault Data Model’ and (for sure) on my hobby horse subject temporal data: ‘Send Bi-Temporal Data from Ground to Vault to the Stars’. See my abstracts for the sessions below.
I, Stephan, am very happy that I'm invited to give a presentation at the Knowledge Gap 2020 in Munich.
My presentation is about advanced techniques in Fact-Oriented Modeling.
Often data models are built with a technical focus, because they need to be delivered fast or must meet various technical requirements. Therefore, the business aspect and the meaning of objects and relationships are swept under the table. But then the business domain later hardly understands the data model and has problems to work with it in own applications or reports – which often results in a redesign of the data model and renewed time and cost expenditures.
OK, for those of you who just want to grab a promotion code... I'll make it short 😂:
As a speaker at both conferences I give you 15% on the DMZ EU and 20% on the DMZ US. You can register here.
For those of you who are also interested in what I'm going to talk about, a few more informations: